Viddy is Instagram for Video – Edit, Add Effects, to iPhone Movies

With the natural progression of improved video capabilities on such devices as the iPhone 4, iPad 2 and the Android platforms, app developers have been very busy producing video-inspired apps. Right now, it’s Viddy. A clever little movie editing app that is the Instagram of video sharing.

Since the proliferation of YouTube and have taken over the internet video content creation category and others such as the voyeuristic Chatroulette have created an instant meet and greet style that tugs at our “what will we see next” gene, I am unable to imagine Viddy not becoming a success.

But is it worth quitting your day job and pursuing a film career to be the next Peter Jackson?

At its core, Viddy allows you to take a video, spruce it up with different effects, add music and share with your network. Well, we might not all be born directors, but with Viddy we at least have a “life-streaming movie studio” in our pockets.

As a professional photographer, I’ve jumped on the bandwagon of Instagram. What I liked about Instagram was the simplicity of editing. Take a photo, add an effect and share. With Viddy, you get this same ease-to-use interface that makes video editing a breeze and a lot of fun.

I’ve also filmed a few weddings and used my Canon D60 and T2i with the now popular H.264 video format that when shooting in full HD requires a lot of storage for the huge files. Also, if I want to make the video black and white, create a vignette effect or color correct I have to render the effects and that takes a lot of time.

From my experience, video editing in general is a beast. On a smaller scale, what Viddy does very well is allows you to simplify this process and make it an enjoyable experience. Luckily, the iPhone 4’s video size is a lot smaller than Canon’s so processing the video effect you select from within the program takes seconds. Within that time the video is shared to your network as well.

To get the most out of the app, I recommend clicking on the settings tab before uploading your first video. Under the tab, Viddy allows you to find friends who are current users as well as invite them to try it out. I find that my videos are liked more by the people who know me. Plus, it makes sharing a video of my daughter saying hi for the first time that much more special.

Also, make sure to click on the configure services tab under the settings tab to unlock your social potential with access to Facebook, Twitter and YouTube. Foursquare and Tumblr are coming soon.

In the middle of the app is the share feature that allows you to chose your video from your library or shot from the hip. After shooting or selecting, click use and you’re prompted for the effect you want to make your short film with, including:

  • Black and white
  • Crystal for brighter colors and a vignette around the edges
  • Hued for an over saturation around the edges look
  • Junkd which adds numbers and red lines for a psuedo noir look
  • Vintage for something out of a silent film complete with a destroyed film look
  • 3D, which uses a type of stereoscopic separation of the film to give you two separate video feeds of blue and red

All of these can be previewed before uploading. When you find your favorite style click upload, sit back and voila.

The app’s layout is as expected with a feed of who you’re following, what’s popular and what’s trending. Within this feed, Viddy makes it very easy to like, comment, tag or hit the skull and bones button for inappropriate content. I think it would have been amusing for it to be the Mr. Yuck sticker. In addition to the feed tab, faves allows you to quickly view your most recently liked videos. A very helpful tab when wanting to revisit an interesting cuddly cat video.

In conclusion, if you’re into taking short clips and customizing them with different film looks, Viddy is the app for you. Who knows, it might just be the stepping stone you need to turn your film bug dreams into a blockbuster reality. That might be a bit of a stretch, but at least you’ll have fun with this app. For future updates, I’m hoping that somehow they work with music labels to allow users to select music from their iTunes library. That would make Viddy a very robust app.

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